We could spend our money on advertising our service, running our advert every 3 minutes on television until you were sick of it, but instead we invest our money in providing our customers with free content. We prefer word of mouth marketing (it's the best kind), and so please tell your friends about us!
This way we have no fees to pay to a content provider, meaning that we can offer you cheaper prices. Some of our competitors actually get their content from us so we're offering you exactly the same content that they are for a lot less!
We chose LUUP as our only billing provider to reduce our costs but keep things simple for our customers. Most other mobile content providers use reverse SMS billing, premium rate phone lines or credit cards to bill their users. These each have their problems, the main one being that the billing providers keep a large chunk of the money! LUUP charge us less for using their billing platform and once registered it is very easy for our customers to pay for any further content that they want.
THERE IS NO CATCH!!! Neither LUUP nor will charge you for your ringtone IF you open a LUUP account and your request for mobile content from is the first action you take on your LUUP account. If you have used your LUUP account before requesting content from then you will be billed £1 for your download.
You'll receive NO premium rate messages, NO subscription at all, NO commitment to buy any further services and your details will never be passed on to anybody. The only charges you will have to pay are the cost of sending a text message (which will be billed by your network at your standard rate, usually about 10p) and also the cost of downloading the content to your phone. Unfortunately, we can't do anything about these charges as they are a necessary part of receiving your content and out of our control. For more details on these charges have a look at our Help/FAQ page.